4 Quick Tips to Improve Your Google Business Profile Visibility


All businesses want to attract more online visibility, especially on Google.

How can you connect with the right people in local search listings and the Map Pack?

Optimizing your Google Business Profile (GBP) listing puts your local business in the best position to be found and convert motivated searchers into paying customers.

Here are some tips to help you get quick wins without breaking the bank.

1. Encourage reviews

Reviews are one of the best ways to increase your GBP. They cost nothing but do a lot to raise your business profile with organic searchers.

Think about how you might go about weeding out a wide selection of local general contractors if you’ve never employed one before.

You have no idea if claims made on a contractor’s website are accurate since you don’t have third-party confirmation of areas such as cost and quality of workmanship.

In this case, what you need are GBP reviews to elevate you in local searches.

People looking for contractors in their area will be more likely to trust your business if they see that you have 10 or 15 reviews in the four to five star zone.

But these criticisms will not appear overnight.

You often need to do a bit of outreach to happy customers to get them to leave reviews.

You can do this by email, postcard, or simply by verbally asking them about their experience with you.

Another option is to leverage review management platforms such as BirdEye, ReviewPush, and Pozative. These programs allow you to:

  • Organize your customer reviews.
  • Send review requests via SMS.
  • Respond to new Google reviews directly from email alerts.

However you do it, your review requests should encourage customers to be honest and detailed in their reviews.

Ask them to provide original photographs of work you’ve done for them or a product you’ve sold to them.

Photos are great for increasing the visibility of your GBP even further.

2. Avoid Spam Tactics

Google is certainly smart enough today to know when someone is trying to cheat the system, such as by automating content, creating doorway pages, and keyword stuffing.

The same idea applies to GBP.

This is Google’s own tool, so why would the biggest and most robust search engine out there let you get away with spamming tactics like paying people to leave reviews? positive?

Potential customers will trust real, honest reviews.

Google and the review sites I mentioned do too. They know when you’ve paid a dubious website to provide a fake five-star review for your business.

In fact, review sites are able to detect spam reviews and will flag your site as dishonest.

The flag will result in a pop-up that users will see when they land on one of your pages, warning them not to trust your site.

The same concept applies to offering incentives, such as future discounts, for people to leave positive reviews for the pound. In this case, it could simply backfire on your online reputation.

If people mention the inducement in their review, potential customers might think their praise is fake.

At the same time, trying to bribe people for positive reviews glosses over the potential facts of a situation.

Even if people have had negative experiences with your business, they won’t say so in their reviews.

This makes it more likely that future customers will be “cheated” and end up having a bad time when they were expecting something better.

3. Respond to negative reviews

Instead of working harder than necessary engaging in these sorts of tactics, my advice is to simply anticipate negative GBP reviews before they happen or respond diligently to any bad reviews that do arrive.

The former would obviously require you to dig in and make sure every aspect of your business is running smoothly.

Take care of your customers at all times, and if something is wrong, be understanding, resolve it on the spot and make sure people leave happy.

When negative reviews appear online, reach out to those customers to apologize and show empathy. This shows the general public that you care about your customers even after they leave your establishment.

4. Take advantage of GBP tools

My final recommendation for increasing your GBP is to take advantage of the tools Google has for its online trading tool.

One of these characteristics is the Google Marketing Kitwhich lets you create free stickers, posters, and social media posts to advertise your company’s promotions and events.

In particular, social media posts should be a huge boon to your online presence.

You can create cool posters of your positive reviews, with text layouts, and then share them on your social media platforms.

GBP also allows users to follow your local business profile just like they would on a social network such as Facebook or Instagram. Subscribers would then have access to your business:

  • New social posts.
  • Offers.
  • Blog posts.
  • Events.
  • Product Updates.

All of these things help to increase brand awareness among your followers.

Finally, Google Posts lets you advertise new coupons, deals, and events in a creative way. You can even use images, videos, and call-to-action buttons to boost user engagement.

Google Posts is a great method of advertising GBP because its analytics feature lets you see how users have interacted with anything you’ve posted. You can use the data you discover to create even better posts next time.

To verify Google local bookmarks program, too. It awards digital and physical badges to the top 5% of local businesses by category.

Conclusion

Google wants you to optimize your local business profile. He wants to create this healthy competition that exists between local businesses.

Virtually everything Google does today is in the name of user experience.

Who can position themselves as the best supplier of any good or service the user needs?

Your answer should be yourself. You can only do this if you have a killer GBP that allows all good users to come straight to you.

More resources:


Featured Image: RoseRodionova/Shutterstock

Leave a Comment

Your email address will not be published.