5 Great Branded Instagram Bios to Inspire Yours

Instagram is one of the best ways to market your product or service to a younger demographic.

Over a billion monthly active users – yes, one billion – two-thirds of them are 34 years old or younger.

But, like any social media platform, you need to know how to use the tools it gives you to stand out in the best possible way.

One of the first things someone will see when they open your page is your bio.

It’s easy to forget the importance of your Instagram bio, but it’s important that you have a well-designed bio that immediately grabs a viewer and shows them who you are and, more importantly, what they can expect from you. your page.

If you want to be competitive in your industry and attract potential customers, a great Instagram bio is essential.

Keep reading to understand what makes for an amazing bio, plus examples of brands that have wowed us with theirs.

What makes an Instagram bio awesome?

Instagram is a social media platform focused on brevity.

This isn’t the place to tell your whole brand story or share every detail – the best Instagram bios are short.

In fact, you only have 150 characters to get your point across, but it also needs to tell your audience what you do and what kind of content they can expect to see from you.

Since you only have 150 characters to pack, your brand bio should contain details about your business, as well as keywords that will help people find you when they search for related terms.

However, even with so much detail, make sure simplicity is your first priority.

Here are some ways to really use your Instagram bio:

  • Convey your brand personality.
  • Promote your latest products or offers.
  • Let your audience know what your business does.
  • Express your brand’s mission.
  • Make your audience aware of your brand values.
  • Drive traffic to your website using a CTA (call to action)

Now that you know what types of Instagram bios you can create, let’s see them in action.


Dunkin Donuts instagram bioInstagram screenshot, July 2022

We all know the catchphrase, “America is running on Dunkin’.”

Dunkin’ wowed us with their simple and sweet Instagram bio that stays true to their branding: “IG runs on Dunkin’.”

IG is short for Instagram. Plus, they’ve added two emojis: a coffee and a donut, so everyone knows what they’re offering without having to read any extra words.

We love how this bio is short, clear, and filled with their brand personality.

Create your own: Think about your slogan.

How can you turn it to work as your Instagram bio?

Make sure to add at least two emojis that can communicate what your brand does.

2. Headspace

headspace instagram bioInstagram screenshot, July 2022

We really like Head space bio because it’s so clear what they do and what kind of content you can expect from them.

Although it’s simple, it’s still professional with a helpful tone.

This bio attracts users and leaves them hungry for more content from their brand – who doesn’t want to be healthy and happy?

Create your own: Write two short, simple sentences that clearly communicate what your brand does.

Make them as easy to read and understand as possible.

3. Einstein Brothers Bagels

einsteinbros bio instagramInstagram screenshot, July 2022

Einstein Brothers Bagels also has a great Instagram bio.

It’s simple, but we still know what they offer.

The fact that their bagels are freshly baked is very important to their brand, and we love how they included it in their Instagram bio.

This bio also contains a very good call to action (CTA) that invites people to check out their menu and order online.

A CTA is important because it drives traffic.

If you want your customers to take action, you have to make it easy for them.

Create your own: Write a sentence that describes what you do. Next, include a CTA and a link in your bio.

4. Tasty tie

organic instagram tastyInstagram screenshot, July 2022

Unlike the others on this list, Tasty Tie does two things differently:

  • Writes “we follow back” (which is a bold move!).
  • Use emojis to keep things organized and eye-catching.

The term “we follow” really only works if you, in fact, have the ability to follow everyone.

This is good because it shows that you’re not here to care how many people follow or follow you – you’re interested in connecting and building a community that isn’t one-sided.

On the other hand, you may have a lot of “fake” followers who don’t belong to your community, but just want to be followed by you.

In this case, it’s up to the social media manager to continue unfollowing those who don’t follow you (which probably happens when someone shows up just to follow).

If you know how to manage these “false” follow, the “we follow back” is a good way to hook a visitor who plans to follow!

Create your own: Can your value props be easily written as a list with corresponding emojis?

Think of the few things that make your business unique and go from there.

This is probably the easiest Instagram bio to create and always succeed!


5 Great Branded Instagram Bios to Inspire Yours

The best brands are defined by their values.

Tom’s is an example of a brand that has a value-driven Instagram bio.

Rather than explaining what they do or sell, they specify that they donate a third of their profits, which sets them apart from other clothing brands.

If your brand is philanthropic and generous, it’s absolutely crucial that you let it be known.

Toms isn’t using his Instagram bio as a sales pitch, but rather as an invitation for people to join him in making change in the world and getting involved in something meaningful.

Create your own: Take the time to describe yourself and what differentiates you from other brands.

Then, reduce your content until you can fit in 150 characters – don’t worry about full sentences.

Add a link to call to action without an explicit CTA.

Creating a Great Instagram Bio Takes Time

If you want to create and grow an active Instagram account, you cannot just post any old biography.

It takes a lot of creativity and hard work to create an effective bio – compelling enough to attract new followers while conveying the brand and values ​​you want to emphasize.

With all of these things to consider, creating the best social media bio for your business can be quite the challenge.

If you don’t get it the first time, keep trying.

Come back to these examples to practice!

More resources:

Feature image: Roman Samborskyi/Shutterstock

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