Facebook report reveals the most popular posts and pages

Facebook has released its quarterly widely viewed content report. The report shows which types of content users have shared the most, giving an idea of ​​what type of content performs well in Facebook’s algorithm.

Most Facebook content is unrelated

Getting traffic from Facebook doesn’t seem to be what it used to be. Facebook feed views tend to stay on Facebook.

Facebook feed views that included a link accounted for only 14.6% of views. The vast majority of Facebook feed views (85.4%) did not include a link.

Additionally, when a post included a link, that link tended to come from a Facebook page followed by a Facebook member.

When Facebook members viewed a post with a link, only 2.5% of those posts were from friends and followed people, which is generally considered a reliable source.

Of the rest of the posts with links that received views, 1.2% came from groups the member had joined, 7.7% came from pages followed by members, and 3% came from posts that were unlinked to members.

The majority of unlinked posts (48.6%) Facebook made to appear in members’ feeds were created by friends and followed people. The rest came from groups (18.5%), followed pages (8.4%), unconnected posts (7.7%) and what Facebook calls “other” (2.3%).

Facebook content is a long, headless tail

When people’s reading, listening, searching, or buying habits are compared, there is always a huge concentration of people reading the same books, listening to the same music, looking for the same things, and buying the same products. .

But there are also very rare books, music, research and purchases.

When these reading, watching, listening and purchasing habits are organized into a graph, the graph has a huge band on the left side and then a long downward moving line to the right that represents millions and millions of individuals with unique and uncommon monitoring, buying and viewing habits.

The group that tends to do the same is called the head. The huge group of individuals with uncommon tastes is called the Long Tail.

When it comes to Google, 15% of search queries are rare. But when it comes to the links people see in their Facebook feeds, only 0.1% of the top feed content views came from the top 20 sites outside of Facebook.

This means that most people don’t see the same thing on Facebook.

When it comes to what people are watching on TV, huge percentages of audiences are watching the same thing, which means they are consuming core content.

But for the Facebook ecosystem, people see things differently in that no external website has been able to achieve massive popularity like movies, music, and TV shows do.

An interesting fact shared in the report is that all Facebook members are exposed to content unique to them.

There was no content that could reach all members and reach mainstream popularity.

Facebook explains:

“…even though our most viewed content may have a very large number of content viewers, measured as a percentage of all Facebook content viewers, they represent only a small fraction of the total number of views in Feed in the States United this quarter. In short, it’s rare for different people to see the same content in their feed.”

Facebook noted:

“…even though our most viewed content may have a very large number of content viewers, measured as a percentage of all Facebook content viewers, they represent only a small fraction of the total number of views in Feed in the States United this quarter.

In short, it’s rare for different people to see the same content in their feed. »

Of the 20 most popular links on Facebook, only three went to news sites and one link (#16) no longer existed because Facebook removed the link for violating community standards (after being viewed nearly 28 million times).

Most Viewed Facebook Pages

Unlike how things work in the real world, in the Facebook world, no Facebook page has managed to gain a massive following in the United States.

The top 20 Facebook Pages in Q4 2021 accounted for just 1.1% of all Facebook Pages.

Among the 20 most popular Facebook pages, the number one Facebook page was removed for violating community standards. This violation page received over 121.8 million views before it was removed from Facebook.

The majority of the top 20 Facebook pages were about recipes, cute animals, TV nostalgia, and other mostly trivial pages that seem to indicate that people on Facebook want to be entertained or amused by posts with titles like, Woman can’t stand every time visit from boyfriend’s daughter because ‘she needs constant attention’ and web pages featuring videos of pugs bathing and pictures of a pair of French bulldogs mouth to mouth as if kissing.

The Top 20 Facebook Pages list paints a picture of Americans who are addicted to Facebook for a quick hit of endorphins from pages that offer a “Daily Dose Of Woof Woof.”

Here is the list of the top 20 Facebook pages:

  1. This page has been removed by Facebook for violating Community Standards.
  2. Thinkarete
  3. WomenWorking.com
  4. Do you remember when
  5. Journalist
  6. LADBible Australia
  7. The Dodo
  8. 3am thoughts
  9. 97.1 QMG
  10. Eric Alper
  11. woof woof
  12. Sarcastic honey
  13. Cooking fun with my 3 sons
  14. STUDENTbible
  15. UNILAD
  16. Bithiri Sathi Fans
  17. Tyla
  18. Video Daily Mail
  19. Lessons learned in life Inc.
  20. Selindy Bae GH

Most Viewed Facebook Posts

Similar to link and page stats, no Facebook post was able to go viral and be viewed by the majority of Facebook members.

The top 20 Facebook posts accounted for just 0.1% of all Facebook content views. The posts people viewed on their Facebook feeds were very different for most people.

Much of the content in the top 20 is trivial, like a 9-second video of a man using a vacuum cleaner-like device to tug and shoot a mole on his neck. This video was the fourth most popular post on Facebook in the fourth quarter of 2021 and was viewed 57.4 million times.

Screenshot of the fourth most popular Facebook post

Facebook video of a man pulling a mole on his neck

The sixth most popular Facebook post for the fourth quarter of 2021 is a six-second video of an angry woman splashing a drink in a man’s face.

It’s eerily similar to the movie Idiocracy which depicts a population so boring that they go to the cinema to watch 90 minutes of busting a man’s ass.

Highly Viewed Facebook Content

Perhaps the biggest takeaway is that posts that did not link to another site vastly outnumbered posts that did link to another site.

The second most interesting point is that there are no universally popular pages and posts on Facebook. Most people see a single Facebook News Feed.

The final takeaway from Facebook’s report is that Americans seem to be looking for hijackings.


Highly Viewed Content Report: What People See on Facebook

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