Wondering what IndexNow is and if you should add IndexNow in WordPress?
IndexNow is a new SEO initiative created by Microsoft to help your website get indexed faster in search engines. This stimulates the discovery of new content and accelerates your SEO results.
In this article, we will explain how to add IndexNow in WordPress to speed up SEO results.
What is IndexNow?
IndexNow is an automatic ping that lets search engines know when an article or page (URL) on your website has been added, updated, or deleted. This allows search engines to quickly update their search results, accelerating overall SEO results. In other words, it’s instant indexing!
This is a new initiative launched by Microsoft, and it is currently supported by Microsoft Bing and Yandex. A Google spokesperson also confirmed that it will test the IndexNow protocol due to environmental sustainability.
Currently, all search engines use XML sitemaps to discover new content and updates. The challenge is that it sometimes takes search engines days or even weeks to discover new content updates because they visit your website at random intervals.
Search engine crawlers are inefficient due to their legacy design and they have a high carbon footprint.
When a search engine crawler visits your sitemap, it tries to visit every link it finds on the sitemap as well as every link that is inside every page. This is a resource-intensive process, and the IndexNow protocol aims to solve this problem.
Instead of search engine crawlers randomly crawling every page on your site to see what has been updated, IndexNow allows your website to simply ping the search engine to let it know when you post an update. new post or update existing content.
This way, they can quickly update their search results while helping the environment.
IndexNow is a win for website owners, a win for search engines, and a win for the world.
That being said, let’s see how to add IndexNow in WordPress to speed up your SEO results.
Method 1. How to add IndexNow in WordPress using AIOSEO
AIOSEO is the best WordPress SEO plugin used by over 3 million websites. We use AIOSEO on WPBeginner to improve our SEO rankings.
In their recent update, AIOSEO became the first WordPress SEO plugin to add support for IndexNow for WordPress.
First you need to install and activate the AIOSEO connect. For more details, see our step-by-step guide on how to install a WordPress plugin.
For this tutorial, we will be using the premium version of AIOSEO as it includes IndexNow and other powerful SEO features. There is also free version of AIOSEO which you can use to try it out.
Once activated, you must go AIOSEO » Feature Manager from your WordPress dashboard to activate the IndexNow feature.
Once activated, IndexNow is automatically configured and ready to go – no action is required on your part.
AIOSEO partnered with Microsoft to build this integration, and they made the process beginner-friendly. They automatically generate an IndexNow API key for your website and set it up for you, so you don’t have to do anything.
You can check this by going to AIOSEO » General Settings and clicking on the Webmaster Tools tab. There you will see the IndexNow icon, and if you click on it, you will see that your website’s IndexNow API key is already pre-configured.
AIOSEO comes with many other powerful features to help you improve your WordPress SEO rankings, including Link Assistant, Redirect Manager, etc.
We have a step by step guide on how to set up All in One SEO properly which also includes instructions on how you can switch from Yoast, RankMath and others to AIOSEO.
Method 2. How to Add IndexNow in WordPress Using IndexNow Plugin
While other WordPress SEO plugins have started adding support for IndexNow, most don’t yet. If you don’t want to switch to AIOSEO, you can use this option instead.
First you need to install and activate the IndexNow Utility Plugin. For more details, see our guide on how to install a WordPress plugin.
When activating, you need to go Settings » Index Now in your WordPress dashboard. You will need to click on the Get started now button, and it will automatically generate your API key and everything will be setup.
After that, you will see a screen with IndexNow stats like successful URL submissions and more.
That’s it, you have successfully added IndexNow to WordPress.
Final Thoughts on IndexNow and the Future of SEO
IndexNow is a new initiative and it has already been adapted by Microsoft Bing and Yandex. Google is said to be testing support for this, and we really hope they adapt it as well.
We believe all popular website building platforms will add IndexNow integrations with AIOSEO paving the way for WordPress, but other companies like Duda, Cloudflare, etc. have all added IndexNow integrations in the past few months.
IndexNow is a great solution for sites big and small, and it’s an SEO professional’s dream come true as it finally accelerates SEO results with almost instant indexing.
It is important to point out that IndexNow does NOT replace sitemaps. You should always have XML sitemaps, video sitemap, news sitemap, and other advanced sitemaps to help boost your SEO rankings. You must use IndexNow with sitemaps to gain a competitive advantage.
We hope this article helped you learn how to add IndexNow in WordPress. You can also check out our guide to keyword research and our comparison of the best push notification software to boost your traffic.