Is it possible to live on advertising revenue on my site? How much time and money should be invested in its creation? Where to begin? How fast will the project start to make a profit? The material contains real numbers, details, and nuances.

How is the business on the info sites

First of all, it should be on advertising, and not selling anything.

The main resource that is needed to make money on the site is traffic. At the same time, not only its quantity matters but also the quality, theme, sources, percentage of unique visitors, etc. With the same amount of traffic from sites with different topics, the difference in income can vary significantly.

Internet advertising

The most popular way to monetize information sites is Google Adsense (contextual advertising from Google). Briefly about how it works. For example, you register your property with Google Adsense. After that, you are given a special Javascript code that you can place anywhere on your site. And that’s all! Now, when loading a resource, instead of the code placed on it, an advertisement will be loaded corresponding to either its content, or the history of user requests, or the history of user interaction with various sites. That is, the user is offered exactly what he is interested in at the moment. Therefore, he reacts to such ads more loyally and presses them more willingly than random ads.

For each transition on such an advertisement by a resource visitor, its owner receives a certain amount to his account in the system. The cost of a click depends on the subject, the quality of traffic and many other factors. This is a small amount (as a rule, the price of one click is .01-5 $), but you can get hundreds, thousands and even tens of thousands of clicks per day.

Link Exchanges

Another popular way to monetize information sites is to sell links. The method involves placing on your site third-party links: permanent or rental when you click on which the user goes to another site.

Link Exchange

There are special services, the so-called link exchanges, through which the site owner can receive a stable passive income. The exchange acts as an intermediary between the buyer and seller. All you need to start earning on the sale of links is to register in such a service (for example, here), get the code and install it on the site. Payment for link placement occurs daily if the link is rented, or once for the entire placement period, if the link is permanent, and does not depend on how many visitors clicked on this link. However, before starting cooperation, the system will analyze such characteristics of the site as its age, traffic, ICS indicators, the number of pages in the index, and so on.

The advantages of this type of earnings are decent income, accessibility (absolutely everyone can earn from selling links) and quick payback. If a web resource is more than a year old and has an ICS of at least 10, it can monthly bring its owner from 80 $ (without the risk of falling under the filters of search engines). But what if there are several websites alike, for example, ten?

There are also negative elements in earning from selling links. It is not recommended to create sites intended only for the sale of links. Also, you cannot sell links from a new site. Let it live without links for at least six months. You should not sell more than 2-3 links from one page. The most optimal layout is 3: 2: 1, where 3 is the number of links from the main page, 2 is the number of links from pages of the nesting level 2, 1 is the number of links from pages of the nesting level 3 (nesting level is the distance from the main page in clicks) . For sites that have been operating for more than a year, the 4: 3: 2 option is acceptable.

How long does it take to create an information website?

You will need no more than 2-3 hours to install and configure WordPress, select and buy a domain, and pay for hosting. The choice of a topic (niche), its analysis, and the formation of a structure can take from 10 to 20 hours. Choose a topic that you understand yourself. So, for example, if you have never driven a car, you do not need to create a website for car drivers.

Questions to ask yourself at the beginning:

Is this niche interesting to me?

Will I be able to create quality content in this niche?

Does this niche have an active and solvent audience?

If the answer to all three questions is yes, continue. If not, look for other topics. Profiled knowledge will be needed both for the formation of the structure, and for the collection of semantics, and for its grouping, and for the creation of TK, and for checking texts.

Go ahead. You will spend about 50 hours collecting topics for 500 articles. It may take 10 to 20 minutes for each topic to collect keywords.

Writing one text with a volume of 6-7 thousand characters takes from 3 to 5 hours. It turns out that in order to write 500 articles, one author will need to work a whole year. This is the most time-consuming and lengthy stage. Therefore, a reliable, competent, versed in the topic, adequately responding to comments and observing deadlines author of texts (or a group of authors) is something without which an information project will definitely not work.

And finally, the selection of illustrations and the publication of the finished text on the site will take no more than 15 minutes.

When the info site starts to make a profit

If you correctly and in detail answer user questions in your articles, the search engine understands this. Seeing that visitors find on your site what they were looking for, the search engine will increase your articles. The higher the article will be in the search results, the more clicks will be on it. This means that the number of users visiting your site will increase. And in the end – and your income.

However, it should be understood that there is no quick and easy money in this business. Information sites are created with the expectation of profit in the medium and long term. Cutting the dough here just will not work. The average payback of information sites is from 5 to 15% per month. If you invested 1500 $ in the site, get ready to help out from 5 to 15 thousand per month. In this case, first, you will fall into the so-called cash gap for a period of about a year. This means that if the project is launched in January 2019, you will receive the first profit only in January next 2020. A full information website pays off in an average of 2 years.

This is Guest Post Written By Melisa Marzett Submit a Guest post


About the Author

Melisa Marzett is a freelance writer and a former journalist who is curious about the world and people living in it. Currently, she writes articles for college paper rewriting and enjoys it very much because she can combine her work with pleasure traveling. Being a workaholic, writing articles is
also pure joy for her. Her enquiring mind is always up for news, challenges, adventures, and self-development.