How to Optimize LinkedIn for Better Connections and More Leads [Podcast]


Whether you are in B2B or B2C, LinkedIn is the perfect place to network with colleagues, peers, mentors and your customers.

Jessica Foster, Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies.

We discussed improving your LinkedIn profile to make better connections and generate more leads.

There aren’t many people who write about LinkedIn SEO or even consider LinkedIn a search algorithm-based platform. –Jessica Foster, 05:06

If you can grow your audience and influence, you can generate leads through LinkedIn and not just use it to apply for jobs. –Jessica Foster, 1:40 p.m.

Linkedin, by far, gets us the most eBook downloads and the most newsletter subscriptions of all those micro-events we’ve set up to track on SEJ. Thus, LinkedIn surpasses all other social media when it comes to the number and quality of the user. –Loren Baker, 15:15

[00:00] – About Jessica.
[03:26] – Difference between content optimization and SEO.
[12:13] – How did LinkedIn become so popular again?
[19:03] – How the algorithm works in LinkedIn.
[25:47] – Get walkthrough information from Jessica’s LinkedIn profile.
[31:33] – What is the importance of completing the skills and mentions?
[34:43] – How to optimize your LinkedIn profile.
[40:34] – Should you link to original articles on LinkedIn?
[42:16] – Things Jessica likes to do outside of SEO.

Resources cited:
Keys and copy: https://keysandcopy.com/

People crave a little professionalism on social media. –Loren Baker, 16:56

Honestly, I find LinkedIn to be refreshing. It’s a little less people fighting in the comments. But, for the most part, they are people who share valuable information and genuinely seek networking opportunities with people in their industry. –Jessica Foster, 17:02

If you have a limited reach of connections, don’t let that stop you from engaging with other content publishers on the platform and publishing your content as it may increase. –Jessica Foster, 25:18

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Connect with Jessica Foster:
Jessica is a senior SEO strategist at Media Monks and founded her own company, Keys & Copy. She has extensive SEO and copywriting experience and knows what it takes to create content that will engage and engage your target audience. Jessica, who has both original ideas and solid strategies, helps clients rank highly on Google using her unique skills.

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica–foster/
Follow her on Twitter: https://twitter.com/seocopychick

Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker



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