Instagram changes its ranking algorithm to favor original content


Instagram’s home feed ranking algorithm is getting an update designed to increase the visibility of original content.

Instagram manager Adam Mosseri announced that the ranking change is one part of a larger effort to reward originality and give credit where it’s due.

Mosseri says:

“People expressing themselves are the heart of Instagram. It’s what makes Instagram work. I’ve talked a lot this year about how creators are incredibly important to the future of Instagram. And the one of the things i’ve learned from talking with creators is how important it is for them to get credit for their work, so today a few hidden gems, a few ways we’re going to make sure that credit goes to those who deserve it.

He goes on to discuss three updates intended to help credit creators for their work:

  • Changing the ranking of the home feed
  • Product labels
  • Improved people tags

Learn more about each of the changes deployed.

Instagram ranking update

Without revealing too many details, Mosseri claims that Instagram’s ranking algorithm will now assign more value to original content.

This means that content that someone creates and posts themselves is likely to be more visible on Instagram than reposted content.

Mosseri explains:

“I know a lot of you are skeptical about the rankings, but it really helps us make sure Instagram is more valuable to everyone who uses the platform. This [update] is specifically focused on this idea of ​​originality.

If you create something from scratch, you should get more credit than if you share something you found from someone else. We’re going to do more to try to give more value to original content, especially over reposted content.

Short of details, this announcement immediately raises several questions. One of them being: does the content have to be original for Instagram?

It’s common for creators to share the same content across multiple platforms

What happens if a user reposts content they originally created and shared on another site?

Would they still get a push to post their own content even if it’s available elsewhere?

Or would it be considered reposted content since it can be viewed outside of Instagram?

It’s unclear whether the intention here is really to reward creators for their originality or to encourage the creation of more Instagram-exclusive content.

Hopefully Instagram will share more information about this update in the future.

Product labels

The ability to tag products in Instagram posts was previously available to some users. Now, this feature is available to everyone.

Mosseri says:

“Product tags have been available for a while now, but now they will be available to everyone. So no matter who you are, you can tag a product and drive traffic or bring attention to a business or product. creator you love.

You can tag a product in an Instagram post by following these steps:

  • Start creating a post.
  • Faucet ‘Tag people‘.
  • Find and mark the mark first.
  • Two options should appear at the bottom labeled “People” and “Products”.
  • Faucet ‘Some products‘.
  • Tap the photo to start tagging products.
  • Hit ‘Share‘ to post the message.

This feature is designed just to shout out your favorite brands and small businesses.

There is no benefit, such as affiliate income, if someone buys a product tagged in your post.

Improved People Tags

Instagram’s existing people tagging feature gets a little improvement.

Now, individual users can add categories to their profile that display when they are tagged in a photo or video.

If someone posts a video of you speaking at a conference and tags you, this new category feature will let people see who you are and what you do.

Mosseri says:

“So you’ve always been able to tag accounts on Instagram and photos or videos for a long time now, but now you can actually select a category for yourself.

So if you go to profile, edit profile, and that category will appear when you’re tagged in a photo or video. Again, try to make sure that you can have your presence, your identity, be what you want it to be, and that credit flow appropriately.

Finally, Mosseri reiterates that Instagram is committed to ensuring users are credited appropriately.

“Again, creators are extremely important to the future of Instagram, and we want to make sure they succeed on the platform and get all the credit they deserve. And I hope that these three changes are small steps in that direction.


Source: @mosséri on Twitter

Featured image: maridart/Shutterstock



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