Instagram main feed goes full screen

Meta CEO Mark Zuckerberg has announced that Instagram will soon begin testing a full-screen redesign of its main feed.

If you blinked, you might have missed Zuckerberg’s announcement because it was made via an Instagram Story.

Here are some screenshots showing a before (top) and after (bottom) comparison of the new design:

Instagram main feed goes full screenImage Credit: Screenshot from, June 2022.

Instagram main feed goes full screenImage Credit: Screenshot from, June 2022.

This makes Instagram look more like a TikTok clone, with content taking up the full length of the screen.

A small area at the bottom is reserved for navigation, while all other elements are layered with content.

To address any confusion around the new design, Zuckerberg goes on to clarify which photos will continue to be an important part of Instagram.

The redesign won’t turn Instagram just into videos.

Instagram main feed goes full screenImage Credit: Screenshot from, June 2022.

In case you couldn’t see the photo above, Zuckerberg’s statement reads:

“We want to make it easier to discover content and connect with friends.

Photos are still an important part of Instagram, and we’re working on ways to improve how they display in a full-screen feed as well.

Some people will soon start seeing this test.

Excited to hear your comments.

It will be interesting to see how this works in runtime, as Instagram photos are currently not uploading full screen.

To achieve this, the app will likely need to crop the sides of the photo, which could lead to loss of detail.

Zuckerberg’s commitment to preserving the photo-sharing experience on Instagram contrasts with what Instagram chief Adam Mosseri has said over the past year.

In July 2021, Mosseri went so far as to say, “we are no longer a photo-sharing app.”

In late January, Mosseri outlined his plans for Instagram this year, saying videos and messaging are top priorities.

Although photos are still part of the new Instagram feed, it’s clearly not seen as a growth area for the company.

Video, especially short-form video, is currently driving growth. Even Facebook is focusing on video, a pivot that was sparked by a stock market crash in February.

Recently, an internal memo sent to Facebook employees announced imminent plans to restructure the feed around video.

There is no guarantee that the investment in video will be profitable. It has as much potential to drive away loyal users as it does to attract new ones.

It’s a risk, that’s for sure. It’s likely we’ll have brand new Instagram and Facebook feeds before the end of the year, so be prepared for the changes.

Featured Image: Natallia Ustsinava/Shutterstock

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