YouTube gives creators more ways to make money

YouTube Product Manager Neal Mohan reveals that creators will soon have new ways to monetize shorts, live streams and regular videos.

This information was announced today as part of a preview of YouTube’s 2022 roadmap, which also includes details about new features and changes to the viewing experience.

Learn more about what YouTube has planned for creators and viewers this year.

New monetization features for YouTube creators

YouTube Shorts

Currently, creators can earn money from YouTube Shorts through the Shorts Fund.

The Shorts Fund is available to all creators, even those not eligible to monetize standard videos.

YouTube plans to continue to manage the Shorts Fund and introduce other ways for creators to generate revenue from short videos.

In the coming months, YouTube will begin testing ways for creators to create branded shorts through BrandConnect.

Super Chats messages from YouTube live streams come to Shorts, allowing viewers to purchase highlighted messages.

As part of a larger effort to turn YouTube into a shopping destination, the ability to buy directly from Shorts will also be tested.

youtube live

Creators will soon be able to make more money by streaming live on YouTube.

YouTube plans to give users the option to purchase gifted channel subscriptions for other live viewers.

This will be similar to how Twitch users can offer paid subscriptions to other users during a stream.

Gifted Channel Subscriptions are already being tested with a limited number of YouTube channels and will be rolling out more widely in the coming months.


Web3 opens up new monetization opportunities for YouTube creators through technologies like blockchain and NFTs.

For example, creators can give fans verifiable ways to own unique videos, photos, artwork, and more.

Mohan says there’s a lot to consider in this area, so it might be a while before we see these new technologies added to YouTube.

Other New Features for YouTube Creators

Do more with remixes

Building on a feature introduced last year that allows creators to remix audio from videos on YouTube, new features are in the works that will allow creators to add more to remixed content with video effects, editing tools, and more. editing, etc.

Reply to comments with a short

In a feature similar to TikTok’s video replies, YouTube short creators will soon be able to respond to individual comments by creating a short.

Collaborative Livestreams

YouTube plans to introduce collaborative live streaming, which will allow multiple creators to live together.

collaborative broadcastScreenshot from, February 2022.

New statistics in YouTube Studio

Creators will soon have access to new information in YouTube Studio to help guide their content creation strategy. The insights will use YouTube and Google datasets to help creators better understand viewer demand so they can generate ideas for future videos.


Without revealing anything specific, Mohan says YouTube is working on creating immersive experiences for users across the Metaverse. This initiative will focus on gaming content to begin with, as YouTube works on ways to turn virtual worlds into reality.

For more on what YouTube has planned for 2022, check out Mohan’s full announcement.

Source: YouTube official blog

Featured Image: Mehaniq/Shutterstock

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